Anien Bell is a stylish, well-respected interior design firm based in South Africa. Prompted by a logo redesign, I was approached to take hold of the brand identity and take it forward into photography, design, writing and general media creation. Visit Anien Bell Interiors here
Categories:

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Credits:

Studio.Kim (Logo),
Raphael Segerman (Web Development)

Client:

Anien Bell

Design + Process

While busy editing Anien Bell's images (after having photographed almost all their interior projects and awaiting information on their company history to continue web design) I began looking at them as if they were material objects, not photos. What could they be? Pieces of furniture or colours of paint or works of art? What kind of space would they best furnish? Kind of a silly question, because I wasn't tasked to reinvent Anien Bell's perception of reality in her work (I mean, hey, let's get this ball rolling whoever's keen) but it did bring me to a space devoid of clutter; looking at these images again, I realised what was needed. Working closely with Anien, I designed a simple, straightforward online space that her work would furnish. The content, in a sense, came from both of us, and provided a context quite ready for expansion.

HomeGIF
ABShowcase_Home
business-card-mockup
Anien Bell, the owner and executive decorator of the business

 
Anien
Maleen van Zyl, Anien’s assistant decorator

 
Maleen
Anien Bell Tag

 

Some of my photographs of Anien’s work, shot on location.

Big Bay House

Big Bay House
Big Bay House
Big Bay House
Big Bay House
Sunset Beach
Sunset Beach
Sunset Beach
Stellenbosch
Stellenbosch
Stellenbosch
Stellenbosch
Fresnaye
Melkbos
Green Scene
Green Scene
Melkbos