SAOTA, an award-winning architecture firm, approached iKineo to transform their headquarters into a physical beacon of design during Cape Town’s reign as World Design Capital in 2014. We decided to create an interactive museum celebrating art, design and architecture in South Africa. We called it the Street Museum of Design (SMoD for short) a gallery wedged between a building and its street, open 24/7 with easy, free public access.

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SAOTA, iKineo, Formula D (Development), Michael Tymbios (Window Display), Simon Nicholson (Animation), Joseph C Laurence (Development), Am I Collective (Mural)



Design + Process

Considering the openness of the brief, we needed something that could adapt with time; we decided to create a public space for design, art and architecture that lives on the outside of SAOTA's headquarters. Hatfield is an important route in Cape Town that houses the Parliament, three local schools and a variety of businesses and restaurants, but most importantly, its the home of several famous South African heritage sites, museums and galleries. So we made our own museum, one that's alive and calls out to you as you walk by, eyes glazed over from the autopilot mentality that is Point A to Point B; we're Point A1/2! A point that moves and animates, is slippery in its promise but easy to understand, and keeps you entertained while you wait for the bus. You just need to cross the street!

The identity came from the simple idea of crossing the street, of bridging a gap, of connecting. Spoiler alert: it’s a pedestrian crossing.





SMoD on background

We wanted to facilitate a new kind of exposure for design, art and architecture, and hoped to make it a bit more commonplace, less removed from those outside of it. We painted the building with a map of Cape Town and its surrounds.

SMoD Menu Example
Window Display Real
Smod Main Live 01

We decided to officially launch the museum with an exhibition that celebrates the inspiring art, design and architecture of Cape Town, the creative capital. The launch was brought alive by a great attendance, wine, food trucks and a surprise visit from The Nomadic Orchestra, serenading us late into the night.

Launch Corner


Launch Projector

Running for only 5 months out of a suggested 12, we packed up the Street Museum of Design. Our lack of funding and creative differences with our collaborators made the upkeep of the museum all but unmanageable. It was an exciting endeavour I am proud to have tackled, but a project of this magnitude needs a clearer focus from the get-go — a valuable lesson learned for next time!