Design + Process
SWIM is based on a very loose idea: Taking "everything and anything" back to the club. It's not high-end, but the sound is. There's no pool, but you can still swim in the sweat and euphoria-induced tears created on the dance floor. For this reason, I wanted to create something unique for SWIM; a very strong, recognisable identity, a mix of considered illustration with absolute trite design. It mustn't give too much away, save for the implied tone of the event long before we announce any of the artists. The aesthetic ends up as a somewhat unattractive, childishly excitable and endearing output; a reference to the rave scene and a nod to psychedelia, all remembered fondly over cocktails on the beach at sunset.